Our story

Founded in 2013 with the vision of providing overseas brands with the tools and insights to launch, expand and thrive in Greater China. Backed by a highly experienced team from diverse backgrounds and skill sets. Moronni has an office and a full operations team in Chongqing, one of China’s largest and most dynamic cities, as well as offices in Amsterdam and Deventer in the Netherlands, we are ideally positioned to provide a full range of services to help brands launch and grow successfully in Greater China. 

What we do

We use our deep knowledge of local demographics, customer behaviour and the latest trends to craft compelling narratives and memorable storytelling around each brand, creating genuine engagement and lasting loyalty among target customers, while driving the brand’s long-term success and cementing its position within the Chinese market.


Leveraging our strong relationships with China’s key online and offline retailers—including leading e-commerce platforms such as Tmall, Little Red Book, JD and Suning, and hundreds of bricks-and-mortar department store and concept shop chains—we identify the unique pathway to success for each partner we work with, helping them achieve their goals with maximum impact and efficiency. 

From day one, we provide the support, local knowledge and strategic expertise necessary to build a brand and operate in traditional physical retail environments in Greater China, as well as online, where we are skilled at building and operating brands’ localised online stores.

Employing a thoroughly cooperative business model, we work very closely with our partners to continually refine and improve the sales, marketing and distribution strategies to stand out from the crowd in the increasingly competitive Greater China marketplace.

What makes us different

We are able to support our partners on every step of their market-entry journey thanks to our strong presence in both China and Europe. In short, we are their eyes and ears on the ground, as well as their representatives in the market.


Moreover, while many other companies focus exclusively on one service or part of the process, we have the ability to handle the full spectrum of solutions in-house, which not only improves the overall efficiency of operations and communication, but also allows us to create tailor-made-strategies featuring the full scope of services necessary for success.


We place transparency, openness and honesty at the heart of everything we do, creating the foundations for long-term partnerships and giving our partners the peace of mind to grow their brand with confidence throughout Greater China.